The Middle Form is an experimental branding system that does not define a fixed visual identity, but establishes a condition for form to emerge.
ConceptIn this system, identity is not designed as a final shape, but generated through ongoing interaction.
Food Packaging ApplicationPresents The Middle Form as a consumable object, where identity is layered rather than fixed.
Typography shifts across colors and forms, reflecting cultural overlap and the instability of meaning. Interior ApplicationInformation such as taste, distance, and authenticity is recorded as variable data, reinforcing identity as something temporary and continually negotiated.