Pig Hotels — Meiyun Chen

Pig Hotels

Pig Hotels is a countryside hospitality brand built on the farm-to-table lifestyle. My goal was to help them reach a wider audience, while preserving the warmth, charm, and integrity that define their identity. Currently, Pig Hotels attract a niche group: foodies, heritage-seekers, and those who love a rustic countryside escape. But to grow, the brand needs to connect with a wider audience without alienating its loyal guests. That’s where my rebrand comes in.

Logo Development

The rebrand logo for Pig Hotels draws inspiration from the Herculanum typeface, particularly its distinctive letter P. I reimagined the letterform with a softer, more rounded structure to bring a sense of warmth and approachability. This subtle human touch reflects the brand’s commitment to genuine care and hospitality for its guests.

Graphic Elements

I created a series of graphic elements featuring rounded forms, the rebranded letter P, and hand-drawn vegetable illustrations. This visual system extends across posters, postcards, and other branded materials, complemented by storytelling-based collateral such as lookbooks and visual narratives that showcase the brand’s farm-to-table process and rich history.

Print Based Media

Spatial Applications