Monterey Bay Aquarium Research InstituteMBARI is a non-profit oceanographic research center advancing marine science and engineering to understand our changing ocean.
Committed to advancing the understanding of Earth's oceans through groundbreaking research and comprehensive education. By embodying innovation, dynamic exploration, and insightful discoveries, we strive to inspire progress and stewardship in oceanic conservation and knowledge dissemination.
ResearchDuring my in-depth research, I explored various factors from different countries that influence the flavor of food, such as cooking time, ingredient choices, temperature, spices, and more. These factors collectively shape the final taste of a dish. As a result, I incorporated these variables into my typeface design, using the form of the font to reflect these influences.
Logo
Logomark emphasizing the dynamic interplay of weather, waves, and water. The incorporation of simulated wave shapes into the typography mirrors the institute's commitment to understanding and predicting oceanic conditions.
Printed CollateralsI developed a range of printed collateral, including event tickets, name badges, wristbands, and promotional materials. Each piece carries the visual language of the brand from the abstract marine-inspired graphics to the clean typographic system，creating a cohesive identity across all touchpoints.